Concept project

NutrIA: clear, personalized guidance that keeps users on track

Type

Fitness & IA

DURATION

5 days

contribution

UX UI Design

TOOLS

Figma, Figjam

NutrIA logo

Concept project

NutrIA: clear, personalized guidance that keeps users on track

Type

Travel & wellness

Fitness & IA

DURATION

2 months

5 days

contribution

UX UI Design, Artistic Direction

UX UI Design

TOOLS

Figma, Figjam, Claude, Adobe Creative Suite

Figma, Figjam

NutrIA logo
NutrIA logo

Concept project

NutrIA: clear, personalized guidance that keeps users on track

Type

Travel & wellness

Fitness & IA

DURATION

2 months

5 days

contribution

UX UI Design, Artistic Direction

UX UI Design

TOOLS

Figma, Figjam, Claude, Adobe Creative Suite

Figma, Figjam

NutrIA logo
NutrIA logo

01 - overview

Making sense of conflicting fitness information

NutrIA is a concept app designed to simplify daily decisions for anyone looking to transform their body. It helps users make sense of conflicting weight-loss or muscle-gain information by offering clear, personalized guidance. Using AI, users can visualize their progress and stay focused on their goals, in both light and dark mode across the app.

02 - approach

Four principles behind the concept

Research, benchmark, design, validate:
a loop, not a one-shot

1

AI-powered guidance

Personalized recommendations instead of generic advice.

2

Simplified decision-making

Conflicting fitness information turned into clear direction.

3

Progress visualization

Visual tracking to keep users motivated over time.

4

Accessible design

Light and dark mode for comfortable use anytime.

03 - user flow

One key flow: turning tracking into a daily habit

Daily habits

Daily habits

Make healthy eating a daily habit

User need

Track what you eat without it feeling like a chore, and see that it’s working.

Design intent

Streaks, a clear daily dashboard and short lessons turn tracking into a habit, while progress and goal forecasts keep motivation up.

04 - Screens

Key screens

Redesign of the checkout

Next project

Oscaro

Two years improving the shopping experience on Oscaro, a leading French e-commerce platform for automotive parts.

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