Project detail
Joomp
A concept gamified app designed to turn a single product purchase into an ongoing playful relationship with the brand.
UX UI Design
5 days
Solo sprint project
Overview
Joomp is a concept mobile app extending a chewing gum brand's universe beyond its packaging. Built around the energy of the word "jump," the app invites users to meet Joompy, the brand's customizable mascot, through a playful journey built around curiosity and discovery. The goal was to strengthen brand attachment and turn a one-time purchase into a recurring, engaging relationship.
Approach
Gamified engagement: a playful journey designed to be revisited, not used once
Mascot-driven connection: a customizable character to build brand attachment
Consistent identity: pop, fresh, bold visuals applied across app and merch
Solo sprint delivery: full concept designed and delivered in 5 days
Overview
Joomp is a concept mobile app extending a chewing gum brand's universe beyond its packaging. Built around the energy of the word "jump," the app invites users to meet Joompy, the brand's customizable mascot, through a playful journey built around curiosity and discovery. The goal was to strengthen brand attachment and turn a one-time purchase into a recurring, engaging relationship.
Approach
Gamified engagement: a playful journey designed to be revisited, not used once
Mascot-driven connection: a customizable character to build brand attachment
Consistent identity: pop, fresh, bold visuals applied across app and merch
Solo sprint delivery: full concept designed and delivered in 5 days
User flow
User flow
User flow
Contact
Let's get in touch
Let's talk about your e-commerce, SaaS, or payment project.
Contact
Let's get in touch
Let's talk about your e-commerce, SaaS, or payment project.
Contact
Let's get in touch
Let's talk about your e-commerce, SaaS, or payment project.