01 - Problem
Travel apps get used once, then deleted
Travel and wellness apps are typically used once, then abandoned. The goal was to design a product that keeps users engaged beyond a single trip, extending the relationship from a one-time purchase into ongoing engagement. The project combined artistic direction and UX/UI design across a responsive website and a mobile app.
02 - approach
1
Retention-driven
Designed to extend engagement beyond a single use.
2
Full user journey
Mapped across before, during, and after the trip.
3
Cross-platform
A consistent experience on web and mobile.
4
Brand differentiation
A visual identity built to stand out in a saturated travel-app market.
03 - user flows
One journey, three moments: before, during and after the trip
Start with an intention, not just an itinerary
User need
Plan a multi-country trip, and know what you want to get out of it.
Design intent
Turn trip planning into a personal intention the app can come back to, before, during and after.
Help drivers find the right part faster
User need
Live the trip, not your phone, without losing the memories.
Design intent
Small daily rituals, prompted at the right moment, that quietly build the recap.
Make savings impossible to miss
User need
Once home, travel apps have nothing left to offer, so they get deleted.
Design intent
Give users reasons to come back: a recap that arrives when they miss the trip, and new experiences to plan.
Next project
Suby
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